my backpack tags show me where to go!


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mybackpacktags® receives early bird award from
cincinnati innovates

-Cincinnati Start-Up Gains Most Votes in First Month of Innovation Competition-

CINCINNATI, OHIO - August, 2012— At the 2012 Cincinnati Innovates Regional Innovation Competition, mybackpacktags® was awarded the “Early Bird” award for the most votes received from May 1st to May 30th. Cincinnati Innovates is an innovation contest that offers cash and in-kind prizes to contestants in the Greater Cincinnati area.

“The initial concept started from a need that we both had as mothers,” said Camille Gartner, co-founder of mybackpacktags® “With our children’s busy schedules, it was getting harder and harder to communicate after-school plans to everyone involved. mybackpacktags® helped create a simple solution for a problem that every parent, child and school comes across on a daily basis.”

Gartner and Kristi Vredeveld, co-founder of mybackpacktags®, developed the product based on response from local educators and parents. mybackpacktags® uses a color-coded system which is interchangeable and clipped on to a child’s backpack each day to display after-school options such as bus routes, childcare and activities.

“From the very start, the idea for the product was based off a simple need – communication,” said Vredeveld. “When we developed mybackpacktags®, we saw the innovation competition as a venue to learn from local experts and showcase our product to additional markets.”

On August 17th, a total of 12 prizes were awarded to Cincinnati Innovates contestants totaling $100,000. Cincinnati Innovates awarded contestants in commercialization, intellectual property, branding and design, web development and marketing, video production and accounting and professional services categories.

For additional information about mybackpacktags®, visit www.mybackpacktags.com.

For additional information about Cincinnati Innovates, visit www.cincinnatiinnovates.com.

View Cincinnati Enquirer article at: http://enterchange.cincinnati.com/2012/08/16/skinny-mom-under-the-weather-win-cincinnati-innovates/

About mybackpacktags®

Mybackpacktags® is a simple, fun-to-use system that provides clear communication of a child’s after-school plans. Mybackpacktags® is designed for children, parents and educators to provide a streamlined approach for communicating scheduled activities and transportation. Through the use of colors, symbols and text, the tags are clipped onto a child’s backpack to show all involved where the child is going each day. For additional information about mybackpacktags®, visit www.mybackpacktags.com.

 

Press Release

mybackpacktags®, by Confident Kids™,  has announced that they have earned the coveted Parent Tested Parent Approved (PTPA) Seal of Approval.

November 7, 2012

Confident Kids™ is thrilled to announce that mybackpacktags® has been awarded the PTPA Winner’s Seal of Approval.  PTPA Media has North America’s largest volunteer parent testing community, with over 40,000 parents and was rated the Most Trusted Seal by 22,000 parents.

Consumers looking for high-quality products and services can rest assured when they see the PTPA Winner’s Seal; it’s evidence of a products excellence from having been evaluated by unbiased parent testers.

mybackpacktags®  was among many entries from across North America competing to earn the PTPA™ Seal. Independent parent volunteers evaluate products in their own homes to ensure that PTPA winners are chosen based on merit and consumer experience – not on commercial considerations. As a result, the PTPA Media™ Seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value. Their CEO and founder, Sharon Vinderine has appeared on nearly 50 morning shows as a reliable source for the latest and greatest in family products. The media and parents alike trust the collective opinion that PTPA Media represents.

Being honored with the influential Seal of Approval from PTPA Media Inc. is a huge achievement for a product geared to families, children or parents.  Kristin Vredeveld, creator and co-founder of mybackpacktags®, says, “With the PTPA seal, our customers know that they are buying a quality product tested and approved by other parents.”

“At PTPA Media, we are proud to play a role in certifying innovative products that families can trust,” says Sharon Vinderine, CEO and founder of PTPA Media Inc. “When consumers search for our Seal of Approval on product packaging and web sites, they are essentially searching for validation from their peers.  Their peers will have objectively tested and approved these products based on their performance in a real life environment. That type of resource for families is priceless.”

mybackpacktags® is a simple, fun-to-use system that provides clear communication of a child’s after-school plans. Mybackpacktags® is designed for children, parents and educators to provide a streamlined approach for communicating scheduled activities and transportation. Through the use of colors, symbols and text, the tags are clipped onto a child’s backpack to show all involved where the child is going each day. For additional information about mybackpacktags®, visit www.mybackpacktags.com

About PTPA Media Inc.:

PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company’s mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes.